Maide Gerosa, Talent Acquisition Partner, On

To help current students and recent graduates navigate the world of work, several USI Alumni shared their career paths and career story. Here the story of Maide Gerosa, Talent Acquisition Partner in On - Running on clouds in Zurich (CH). USI Degree: Bachelor in Communication, 2017.

How did you start your career?

I started my career in 2018 with an Internship in Talent Acquisition at Guess Europe Sagl in Lugano, after applying on the USI Career Service portal. After 6 months I was hired as Talent Acquisition & Employer Branding Specialist. This role involved managing the entire talent acquisition process to meet the strategic goals and hiring requirements of the Guess Europe HQ. I identified various sources of talent, established relationships with university career centers (USI Career Center), and participated in job fairs (Long Night of Careers). Additionally, I was responsible for creating an employer branding strategy and an annual plan to attract talent and boost brand awareness within the corporate HQ. My duties included planning and designing both internal and external branding activities, projects, initiatives, and events. I also co-organized events and projects with colleagues and external partners. This experience provided me with a solid foundation in recruitment, branding, and strategic planning.

What is your current role/duties?

Currently, as a Talent Acquisition Partner, I leverage a comprehensive understanding of On’s business to fully own and execute the recruiting strategy. I collaborate closely with business leaders and hiring managers to assess recruitment needs and provide strategic advice on hiring best practices. My responsibilities include developing innovative sourcing strategies to attract both active and passive talent, particularly from under-represented groups. I engage with candidates to provide expert assessments of their skills, competencies, and cultural fit. Additionally, I utilize data and reporting to inform and optimize the hiring process, ensuring a seamless and positive candidate experience. I keep hiring managers and teams informed about relevant market trends and support data-driven decision-making. Furthermore, I partner with the broader talent team and participate in various ad hoc projects and initiatives to support the company’s overall talent acquisition objectives.

What positive aspects and qualities meant most to you during the study programme you attended?

The study programme I attended (Bachelor in Communication) had several positive aspects that were highly beneficial. The comprehensive curriculum covered various facets of corporate communication, providing a strong theoretical foundation. Engaging with experienced faculty and industry professionals offered valuable insights and networking opportunities. The programme’s emphasis on practical projects allowed me to apply theoretical knowledge to real-world scenarios, enhancing my problemsolving and strategic thinking skills. Additionally, the focus on developing communication skills and the ability to work collaboratively in diverse teams were particularly valuable. The programme also encouraged cultural awareness and adaptability, which are essential qualities in today’s global job market.

What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?

The competences and skills I acquired during my USI study programme have been instrumental in my professional career. Strategic communication and project management skills have been crucial in planning and executing recruitment and branding strategies. The ability to analyze and interpret data has been essential for optimizing hiring processes and making informed decisions. Strong interpersonal and relationship management skills, developed through coursework and practical experiences, have been vital in engaging with candidates and stakeholders effectively. Additionally, the programme’s emphasis on cultural awareness and adaptability has been beneficial in navigating diverse work environments and fostering inclusive recruitment practices. These skills and competences have enabled me to excel in my roles and contribute to the success of the organizations I have worked with.

What is your advice to USI students entering the job market?

My advice to USI students entering the job market is to actively leverage the skills and knowledge gained during their studies. Be proactive in seeking out opportunities and network extensively with professionals in your desired field. Staying updated with industry trends and continuously developing new skills will make you more competitive.
Focus on building strong relationships and be open to feedback to enhance your growth. Strive for excellence in all your endeavors and be adaptable to changes and new challenges. Having a clear understanding of your career goals and being persistent in pursuing them will greatly contribute to your long-term success. Additionally, emphasizing your unique strengths and experiences, especially those gained during your USI programme, will help you stand out to potential employers.