Strategy and Entrepreneurship
In today’s markets, which are increasingly disrupted by technological change as well as by social and demographic transformations, organisations require continuous and systematic business model innovation. Managers also need to act more entrepreneurially when approaching daily business.
This thematic area combines training in strategic management aimed at growing entrepreneurial attitudes and processing skills.
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Additional courses upon availability |
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Brand Management: Strategic Design and Creative Applications |
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Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area. The Master offers six thematic areas for specialisation.
Changes in the study programme may occur.
Other Thematic Areas:
