Customer Experience and Value
Following a customer-centric logic, this thematic area provides conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey have made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.
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Additional courses upon availability |
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Brand Management: Strategic Design and Creative Applications |
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Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area. The Master offers six thematic areas for specialisation.
Changes in the study programme may occur.
Other Thematic Areas:
