Visual Arts and Health - How cinema becomes therapy
Institutional Communication Service
27 August 2024
In this final talk, Enzo Grossi will seek to answer the question: Why do we go to the cinema? Perhaps to experience positive emotions that make us flourish or to experience negative emotions that we fear in real life? Do we go to the cinema to dream, to laugh, but also to cry? Studies and research affirm that cinema therapy not only improves the quality of life of the patient but can also play a significant role on recovery time. Fulvia Salvi will bring the unique experience of Medicinema, an initiative that has opened several cinemas over the past ten years in public hospitals to provide refreshment, distraction and well-being for patients and their families. Enzo Grossi will coordinate the discussion.
Save the date: Monday, 2 December 2024 at 6 pm in the Multipurpouse room, East Campus Lugano (Via La Santa, Lugano-Viganello).
Speaker: Enzo Grossi, IBSA Foundation (CH); Villa Santa Maria Foundation (IT)
Discussant: Fulvia Salvi, President, Medicinema Italy (IT)
Enzo Grossi
Coordinator of the course and member of the Advisory Board of IBSA Foundation for scientific research. Over the last 15 years, he has worked extensively in the fields of art, culture and health with a wide range of scientific publications, seminars and university courses. Since 2012, he has been Scientific Director of the ‘Villa Santa Maria’ Foundation in Tavernerio (Como) and of the Institute of the same name, a home for children and adolescents suffering from neuropsychiatric disorders. Since 2016 he has been Scientific Advisor for the Bracco Foundation, Milan. He has authored more than 500 publications listed on Google Scholar and more than 200 listed on PubMed.
Fulvia Salvi
She founded Medicinema at the end of 2012, and she is its President. Previously worked in the profit sector for companies such as BMG Ariola, Ideal Standard, Eni, and then News Corporation (Manager of International News Corporation in the cinema sector, as Director of Marketing Home Video, and Director of alternative channels in Europe and Latin America) and later as Communication and Marketing consultant for the TV sector. She did her studies at the Milan Polytechnic and specialised in advertising technology and business development.
