Matteo Casanova, Marketing Manager, Camedi

Diversi nostri laureati per aiutare gli attuali studenti e neolaureati ad orientarsi nel mondo del lavoro, hanno condiviso la storia della loro carriera. Ecco la storia di Matteo Casanova, Marketing Manager presso Camedi a Milano (I). USI Degree: Master in Management, 2015.

Come hai iniziato la tua carriera?

I first started my career in 2015, doing freelance jobs in the Marketing and Communication field. Later on, in 2016, I began my working experience in RE/MAX as “Digital Communications and Marketing Specialist”. I managed a project in collaboration with LinkedIn, which had the purpose to improve RE/MAX brand awareness and employer branding. And at the beginning of 2018 I started a new job in the healthcare sector as Marketing Manager in Camedi.

Perché hai scelto di lavorare presso Camedi?

Healthcare is a sector that has been growing rapidly and Camedi is a healthcare authority with various medical centers and offices in Lombardy. Camedi has offered me to deal with many marketing projects, most of them also involving new technologies.

In cosa consiste il tuo ruolo?

My main goal is to redefine “what and how to communicate” our medical services: starting with classical advertising campaigns on the radio and newspapers, until redesigning our website, newsletter schedule and the key function of the company’s CRM.

Quali sono, a tuo parere, le qualità necessarie per fare carriera in Camedi?

Never stop learning. It is crucial to gain new and specific skills in order to step it up. There will always be something new to learn that will make your role essential to the company’s strategy.

Quali sono secondo te le caratteristiche/gli aspetti positivi dell'USI?

1. To study in an international environment
2. To deal with professors having an high level of proficiency
3. To have a first work experience with the field project

Quali competenze e/o capacità acquisite durante il tuo percorso di studi all’USI sono risultate utili nella tua carriera professionale?

For sure every skill acquired in marketing, human resources and project management courses. In particular how to draft a business plan to identify the main issues and aspects of a project.

Cosa potresti suggerire ad un neolaureato USI che deve entrare nel mondo del lavoro?

Search for new job opportunities in your sector of interest and send as many applications as you can. It is important to gain some experience even if your dream job may be another one. Then, use the new skills that you learn day by day to develop your career.