MORSe (Management and Organization Research Seminars): Reaching consensus? Naming, labeling and organizational mortality in the UK passenger airline industry, 1919-2000

Istituto di management e organizzazione

Data d'inizio: 20 Giugno 2008

Data di fine: 21 Giugno 2008

Professor Jeroen Kuilman (Hong Kong University of Science and Technology)
Friday the 20th of June
room 251
12.30 - 14.00

Abstract
A theory about how consensus about naming and labeling affects organizational mortality was formulated and tested using longitudinal data on the passenger airline industry in the United Kingdom. While stronger naming and labeling consensus appeared to reduce failure rates in a time-invariant fashion, the extent to which individual firms benefited from having a name in line with the consensus varied depending on the evolutionary stage of the industry. In the industry’s early years, conforming to the industry naming consensus predicted less risk of firm failure, but the opposite pattern held true during maturity.

Keywords
Naming; names; organizational ecology; legitimacy.

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