Alessandra Zamparini
Alessandra Zamparini is lecturer and researcher (MER) at the Institute of Marketing and Communication Management (IMCA).
She holds a PhD in Communication Sciences and Management from the Università della Svizzera italiana in co-tutoring with the Università degli Studi di Padova. Her research focuses on collective identity construction and change in organizational, urban and regional contexts. She is particularly interested in how multiple modes of communication, time and materiality inform those processes. She is currently leading a research project funded by the Swiss National Science Foundation on digital transformation and how it affects sensemaking and identity in organizations. She conducted research in the wine, tourism, and creative industries. Her research appeared, among others, in Strategic Organization, Journal of Management Inquiry, Corporate Communications: An International Journal, International Journal of Strategic Communication.
