Prof. Michael Gibbert
Michael Gibbert is a Professor of Marketing at USI’s Institute of Marketing and Communication Management (IMCA).
He earned his PhD from the University of St. Gallen, holds an MSc from the University of Stellenbosch (South Africa) and did his post-doctoral fellowship at Yale University. He also worked as a research assistant at INSEAD, Fontainebleau and as associate professor at Bocconi University (2003-2010) in Milan and is the author or co-author of numerous journal articles and books on innovation, strategic marketing, organizational theory and research methodology.
