Crossmedia, Transmedia and Multimodal Communication
Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematica area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide to a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.
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Brand Management: Strategic Design and Creative Applications |
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Additional courses upon availability |
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6 |
Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area. The Master offers six thematic areas for specialisation.
Changes in the study programme may occur.
Other Thematic Areas: