USI EMBA Launching Pad Workshop
Università della Svizzera italiana
Start date: 26 November 2016
End date: 27 November 2016
The future of automotive retail: shifting from a transactional to a customer-centric approach
The rise of new mobility concepts and shifting mobility preferences of private and commercial customers (e.g., private and business-car sharing, electric vehicles and an increasing role of used cars and fleet) are causing automakers and automotive retailers to rethink their current business model.
In this workshop we will stimulate discussion on how this is disrupting the traditional distribution model and suggest how automakers can build new relationships with the customer by leveraging connected vehicles, as well as deliver a rich brand experience through seamless integration across all customer-facing channels.
26 November 2016
from 10am to 6pm
(incl. 1h lunch break + closing networking aperitif)
USI Università della Svizzera italiana
Via Buffi 13, Lugano
Main Building, Executive Center (2nd floor)
Speakers
Stephen Norman, Senior Vice President Marketing & Sales at PSA Peugeot Citroën
Eleonora Cattaneo. Professor of Marketing and Management Consultant at Schweizerisches Rotes Kreuz
Fees
800 CHF (included lunch + coffee breaks + aperitif)
FREE for candidates to the EMBA program 2017/2018
FREE for EMBA CLUB Members
Limited seats, book now at [email protected]
