Pubblicazione: Kyosei - An Example of Cultural Keyword Argumentatively exploited in Corporate Reporting Discourse
Institute of Argumentation, Linguistics and Semiotics
Start date: 23 June 2010
End date: 24 June 2010
L'Istituto linguistico semiotico (ILS) è lieto di annunciare l'articolo di Ioana Agatha Filimon:
Kyosei – An Example of Cultural Keyword Argumentatively exploited in Corporate Reporting Discourse
pubblicato in Studies in Communication Sciences - SCOMS, Journal of the Swiss Association of Communication and Media Research.
Abstract:
By means of a relevant example, this paper shows the appropriateness of the theoretical construct of argumentative keyword proposed by Rigotti & Rocci (2005) in relation to an emergent discourse genre: top management’s letters to stakeholders appearing in the introduction to corporate social responsibility/sustainability reports. Analyzing a text fragment extracted from a recent sustainability report, the paper shows the argumentative and the persuasive relevance of the Japanese business concept kyosei for this particular type of discourse. The analysis is based on the Argumentum Model of Topics (Rigotti 2009, 2006; Rigotti & Greco Morasso, forthcoming) and a number of insights coming from adjacent disciplines (corporate communication, discourse analysis and linguistics, cultural studies and the psychology of persuasion).
